Marketing Roadmap

Step 4: Grow

Generate Leads. Our digital grassroots strategy educates the audience in your community about Upper Cervical Chiropractic care. We use SEM and SEO to capture the chiropractor search audience and promote the difference between Upper Cervical and General Chiropractic. Rounding out our strategy are creative display ads that showcase the conditions treated by Upper Cervical Chiropractic care, “planting seeds” in the community so people know where to go when they experience these conditions.

Google Ads
KPI: Drive conversions by tracking phone calls and form fills

  • Ad Group #1:
    General chiropractic ad group based on search volume. We know people are searching for the CHIROPRACTIC keywords in your GEO. We also know Upper Cervical chiropractic is different. Our challenge is lack of awareness and unfortunately, searchers do not know this care exists and do not search for it directly.

    The goal with this ad group is to generate leads from general chiropractic searches and once appointments are made, therein lies the opportunity to educate them about specific UC care.

  • Ad Group #2:
    Upper Cervical specific keywords and health conditions including fibromyalgia, migraines, back pain, TMJ, headaches. This ad group will have its own budget and we will analyze the data and search volume to track conversions.

BUDGET: Determined by preliminary audit, search volume and competition. 

Starting at $1500/Month.
What You Get:
  • Google Ads that generate leads.
    We target potential patients based on what they are searching for and make sure your practice is showing up.

•   Google Ads that generate leads.
We target potential patients based on what they are searching for and make sure your practice is showing up.

What You Get:
  • Improved organic local ranking for services and keywords that matter to your business.
SEO Service
KPI: Improve local ranking for services that are important to business
  • Audit to determine overall authority
  • Competitive analysis
  • Keyword volume
  • Onsite and offsite optimizations
  • Blog article and citation building

BUDGET: Determined by GEO and competitive analysis. 

Starting at $750/Month
SEO Service
KPI: Improve local ranking for services that are important to business
  • Audit to determine overall authority
  • Competitive analysis
  • Keyword volume
  • Onsite and offsite optimizations
  • Blog article and citation building

BUDGET: Determined by GEO and competitive analysis. 

Starting at $750/Month
What You Get:
  • Improved organic local ranking for services and keywords that matter to your business.

•   Improved organic local ranking for services and keywords that matter to your business.

Display Advertising

KPI: Branding and awareness campaign focusing on specific health conditions

  • We target people across multiple devices with specific rotating health condition display ads. Targeting is based on a variety of contextual and behavioral factors, location, habits, browser history, online purchases, etc.

BUDGET: $350 per month

What You Get:
  • Awareness campaign that connects your practice to specific health issues, so people with those conditions will search for you by name.

  • Custom Display Creatives: 300×250, 320×50, 300×600
  • Awareness campaign that connects your practice to specific health issues, so people with those conditions will search for you by name.

  • Custom Display Creatives: 300×250, 320×50, 300×600
What You Get:
  • Full flexibility and control over how your clients see you as a business through geo-targeted TV commercials.
  • Two personalized commercials with YOUR LOGO added to the end screen. 
  • Two versions: 15 and 30 second commercials.
  • Tracking dashboard so you can see how many people have watched your commercial.
TV Commercials
Revolutionize Your Upper Cervical Chiropractic Practice with Connected TV
 
Do most people in your community truly grasp the transformative benefits of UC chiropractic? It’s time to change that narrative, and the game-changing platform of Connected TV offers you the perfect stage.
 
Feel eclipsed by the broad spectrum of general chiropractors? Illuminate your expertise and position your upper cervical (UC) chiropractic practice at the forefront of modern healthcare with the innovative edge of Connected TV.
 
Seize the opportunity to be a pioneer! Be among the trailblazing UC chiropractors to harness the untapped prowess of this platform. Differentiate yourself, rise above the noise, and amplify the unique benefits of UC chiropractic. By diving into this cutting-edge realm, you not only underscore your expertise but also establish yourself as a beacon of innovation.
 
Embrace this chance to enlighten your community, elevate your practice, and etch a lasting imprint. You’re not merely a chiropractor. You are the vanguard of a revolution. Dive into the next horizon of chiropractic outreach with Connected TV, and let the world recognize the magic of UC chiropractic!
TV Commercials
Revolutionize Your Upper Cervical Chiropractic Practice with Connected TV
 
Do most people in your community truly grasp the transformative benefits of UC chiropractic? It’s time to change that narrative, and the game-changing platform of Connected TV offers you the perfect stage.
 
Feel eclipsed by the broad spectrum of general chiropractors? Illuminate your expertise and position your upper cervical (UC) chiropractic practice at the forefront of modern healthcare with the innovative edge of Connected TV.
 
Seize the opportunity to be a pioneer! Be among the trailblazing UC chiropractors to harness the untapped prowess of this platform. Differentiate yourself, rise above the noise, and amplify the unique benefits of UC chiropractic. By diving into this cutting-edge realm, you not only underscore your expertise but also establish yourself as a beacon of innovation.
 
Embrace this chance to enlighten your community, elevate your practice, and etch a lasting imprint. You’re not merely a chiropractor. You are the vanguard of a revolution. Dive into the next horizon of chiropractic outreach with Connected TV, and let the world recognize the magic of UC chiropractic!
What You Get:
  • Improved organic local ranking for services and keywords that matter to your business.
  • Full flexibility and control over how your clients see you as a business through quality TV ads.
Discover Victoria, the cornerstone of Spine Line AI, crafted to revolutionize communication within your practice. She’s not just an assistant; she’s an integral part of your team, dedicated to optimizing your daily operations.
Why Spine Line AI?
  • 24/7 Availability: Victoria is operational around the clock, ensuring no patient inquiry goes unanswered, day or night.
  • Boosted Staff Productivity: By automating routine communication tasks, Victoria frees up your Chiropractic Assistants to focus on more critical, patient-centric activities, enhancing overall productivity.

  • Enhanced Patient Satisfaction: With instant responses and consistent support, Victoria improves the patient experience, increasing satisfaction and loyalty.

  • Cost Efficiency: Minimize the need for extra staffing during peak times, significantly reducing operational costs.

  • Early Adopter Advantage: Be among the first to leverage cutting-edge AI technology in chiropractic care, setting a new standard for patient interaction and operational excellence.

PLANS:

Embrace the Future with Spine Line AI Step into the future of healthcare by integrating Spine Line AI into your practice. Choose the plan that aligns with your needs and join a community of forward-thinking professionals committed to excellence in chiropractic care.

We build marketing roadmaps for Upper Cervical Chiropractors.

Our 4-Step Marketing Roadmap will give you a clear target and a defined path so you can grow your practice to full capacity. The first step is to schedule a call so we can learn about your practice and discuss your marketing goals.

.01

Plan

Branding & Marketing Strategy

A guided process to clarify your brand message and map out a marketing plan.
Get Started

.02

Build

Website Development & Sales Funnels

Get better engagement on your website and automate your follow-up process.
Get Started

.03

Reach

Social Media Posting & Digital Footprint

Reach more patients with strategic social posts and reputation management.
Get Started

.04

Grow

Search Engine Optimization & Paid Search

Throw fuel on the fire and generate more traffic to your website.
Get Started
Doherty marketing checklist for clients