Marketing Roadmap

Step 4: Grow

Digital Grassroots, simply put, is the process of educating the audience in your community about Upper Cervical Chiropractic care. Through Search Engine Marketing (SEM) and Search Engine Optimization (SEO), we are focused on capturing the chiropractor search audience and promoting the difference between Upper Cervical and General Chiropractic. And rounding out the Digital Grassroots strategy is the rotation of creative display ads that showcase the conditions treated by Upper Cervical Chiropractic care. This “plants the seeds” in the community so people know where to go when they experience any of those conditions.

Google Ads
KPI: Drive conversions by tracking phone calls and form fills

  • Ad Group #1:
    General chiropractic ad group based on search volume. We know people are searching for the CHIROPRACTIC keywords in your GEO. We also know Upper Cervical chiropractic is different. Our challenge is lack of awareness and unfortunately, searchers do not know this care exists and do not search for it directly.

    The goal with this ad group is to generate leads from general chiropractic searches and once appointments are made, therein lies the opportunity to educate them about specific UC care.

  • Ad Group #2:
    Upper Cervical specific keywords and health conditions including fibromyalgia, migraines, back pain, TMJ, headaches. This ad group will have its own budget and we will analyze the data and search volume to track conversions.

BUDGET: Determined by preliminary audit, search volume and competition. 

Starting at $1500/Month.
What You Get:
  • Google Ads that generate leads.
    We target potential patients based on what they are searching for and make sure your practice is showing up.

•   Google Ads that generate leads.
We target potential patients based on what they are searching for and make sure your practice is showing up.

What You Get:
  • Improved organic local ranking for services and keywords that matter to your business.
SEO Service
KPI: Improve local ranking for services that are important to business
  • Audit to determine overall authority
  • Competitive analysis
  • Keyword volume
  • Onsite and offsite optimizations
  • Blog article and citation building

BUDGET: Determined by GEO and competitive analysis. 

Starting at $500/Month
SEO Service
KPI: Improve local ranking for services that are important to business
  • Audit to determine overall authority
  • Competitive analysis
  • Keyword volume
  • Onsite and offsite optimizations
  • Blog article and citation building

BUDGET: Determined by GEO and competitive analysis. 

Starting at $500/Month
What You Get:
  • Improved organic local ranking for services and keywords that matter to your business.

•   Improved organic local ranking for services and keywords that matter to your business.

Display Advertising

KPI: Branding and awareness campaign focusing on specific health conditions

  • We target people across multiple devices with specific rotating health condition display ads. Targeting is based on a variety of contextual and behavioral factors, location, habits, browser history, online purchases, etc.

BUDGET: $250 per month

What You Get:
  • Awareness campaign that connects your practice to specific health issues, so people with those conditions will search for you by name.

  • Custom Display Creatives: 300×250, 320×50, 300×600
  • Awareness campaign that connects your practice to specific health issues, so people with those conditions will search for you by name.

  • Custom Display Creatives: 300×250, 320×50, 300×600

We build marketing roadmaps for Upper Cervical Chiropractors.

Our 4-Step Marketing Roadmap will give you a clear target and a defined path so you can grow your practice to full capacity. The first step is to schedule a call so we can learn about your practice and discuss your marketing goals.

.01

Plan

Branding & Marketing Strategy

A guided process to clarify your brand message and map out a marketing plan.
Get Started

.02

Build

Website Development & Sales Funnels

Get better engagement on your website and automate your follow-up process.
Get Started

.03

Reach

Social Media Posting & Digital Footprint

Reach more patients with strategic social posts and reputation management.
Get Started

.04

Grow

Search Engine Optimization & Paid Search

Throw fuel on the fire and generate more traffic to your website.
Get Started
Doherty marketing checklist for clients